NEW YORK, N.Y. — April 14, 2008 — Abelson Group, Inc., a premier marketing and communications firm dedicated to promoting innovation and growth in the telecommunications and technology sectors, today announced it has been selected as public relations agency of record by Marlborough, Mass.-based Camiant, Inc. and Herndon, Va.-based Mobilians International, Inc. The two new client engagements, to be serviced by Abelson Group’s rapidly-growing MobilePR practice group, strengthen the firm’s extensive leadership and communications expertise within the wireless domain.

The account wins follow Abelson Group’s recently-secured business with Millennial Media, Movial, and Rove, and significantly enhance its portfolio of growth-stage corporations managed by its burgeoning MobilePR group. Both client engagements were awarded to the agency after competitive reviews.

For the two companies, Abelson Group has been retained to design and execute wide-ranging corporate, product, and solutions-oriented communications programs in North America that significantly elevate each client’s brand awareness, marketing positioning, and industry visibility and reputation throughout the region. In addition, the agency will handle all corporate and product message platform creation, media and analyst relations outreach, press release development, executive thought leadership initiatives, and trade show and industry conference support.

“Camiant selected Abelson Group as its agency of record because of its extensive knowledge, experience, and influencer relationships in the telecommunications industry, and its proven track record of success in building strong brand awareness for similar-sized companies in this space,” said Jacey Godfrey, marketing communications manager at Camiant, Inc. “In our short time together, the agency has already generated solid results, and made significant contributions to Camiant’s public relations initiatives that will dramatically accelerate the company’s momentum in 2008.”

“I could not be more impressed with Abelson Group’s penchant for strategy, creativity, results, and comprehension of the nuances of mobile commerce,” said Pragnesh Shah, chief executive officer of Mobilians International, and former vice president of product innovation at Sprint Nextel. “The firm has played a critical role in helping Mobilians articulate its key messages, benefits, and value proposition to North American mobile service providers, and establishing the company as an innovator in mobile payment solutions.”

The following is additional background information about Abelson Group’s two new clients:

• Camiant, Inc.: A leading global developer of policy control and application assurance technologies – for cable, wireless, and telecommunications companies – that efficiently allocate bandwidth and other important network resources to maintain the highest-quality service and performance for consumers. For more information, please visit http://www.camiant.com.
• Mobilians International, Inc.: The creator of a new, compelling and fully-secure payment service, called MobiCash™, that allows consumers to quickly and easily purchase items online utilizing their mobile devices and wireless service provider accounts – all without the use of credit cards. For more information, please visit http://www.mobiliansinc.com.

“Policy control and mobile commerce are two market segments forecasted for significant growth in the next several years, and expected to play important roles in the ongoing growth and development of the wireless industry,” said Jennifer Abelson, founder and chief executive officer of Abelson Group, Inc. “Both Camiant and Mobilians International are leading the charge in these respective sectors, and Abelson Group intends to leverage industry interest in these areas to support both corporations’ efforts to elevate industry visibility, build recognizable brands, and reach critical target audiences in engaging ways.”

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About Abelson Group, Inc.
Abelson Group, Inc. is a premier marketing and communications firm dedicated to promoting innovation and growth in the technology and telecommunications sectors. The company provides insight, innovation, and impact to organizations that want to build mindshare, increase stakeholder value, and establish market leadership. Leveraging extensive relationships and deep industry expertise, Abelson Group delivers the bottom-line results businesses care about most. For more information, please visit http://www.abelsongroup.com, or e-mail.